Is Your Website Ready for Google Ads? A Pre-Launch Checklist

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1. 1. A relevant landing page for each campaign
2. 2. Fast on mobile
3. 3. Conversion tracking working
4. 4. A clear call to action
5. 5. Forms that work and are short
6. 6. Trust signals
7. 7. Policy and contact information
8. 8. Someone ready to respond
9. 9. A sensible budget and scope
10. 10. A plan to review and improve

Google Ads can bring customers to your website within hours, but you pay for every click whether it turns into a lead or not. If your website isn't ready, you'll burn budget. Run through this checklist before launching campaigns.

1. A relevant landing page for each campaign

Send each ad group to the most relevant page, ideally a dedicated landing page whose headline matches the search and the ad. See landing page vs website.

2. Fast on mobile

Most ad clicks come from phones. Test your landing pages on PageSpeed Insights and fix slow images and scripts. Slow pages hurt conversions and can affect ad quality.

3. Conversion tracking working

• Form submissions tracked (thank-you page or form event)
• Calls and WhatsApp clicks tracked
• GA4 key events imported or Google Ads conversion tags set up
• Test each conversion yourself before launch

Without tracking, you can't tell which keywords make money. See setting up GA4.

For a step-by-step walkthrough, see how to set up Google Ads conversion tracking on WordPress.

4. A clear call to action

One primary action (call, WhatsApp, form or booking), visible without scrolling and repeated down the page.

5. Forms that work and are short

Test that submissions arrive in your inbox, and ask only for essential details. See why contact forms fail.

6. Trust signals

Reviews, testimonials, client logos, certifications and real photos near the call to action.

7. Policy and contact information

A privacy policy, clear business contact details and accurate information support trust and advertising policy compliance.

8. Someone ready to respond

Leads from ads go cold fast. Make sure calls and WhatsApp messages are answered promptly during your ad schedule.

9. A sensible budget and scope

Start with your most profitable services and locations, tightly targeted, rather than everything at once.

Not sure how much to spend? See how to set a sensible Google Ads budget.

10. A plan to review and improve

Check search terms, conversions and cost per lead weekly. Improve landing pages based on what converts. Avoid the common landing page mistakes.

Need campaign-ready pages? See landing page design.