Loads only what you use
No bundled sliders, demo layouts or builder scripts, so pages stay light and fast.
Custom WordPress development
Custom WordPress theme development, built for your design
A custom theme is built for your site alone: your design, the blocks or fields your team actually needs, and none of the extra code that heavy premium themes and page builders load. I build custom WordPress themes from Figma, XD or a brief, for businesses and agencies in India, the UK, the US and Australia.
- What you get: A custom WordPress theme coded from your design, with custom blocks or ACF fields so you can edit content without breaking the layout.
- Best for: businesses and agencies with a finished design, or a site that has outgrown a premium theme or page builder.
- How to start: send the short quote form or a WhatsApp message with your website address. You get a reply with a plan and a fixed quote, usually within 24 hours.
- Building WordPress sites since 2020
- Fixed quote, usually in 24 hours
- Support after launch
Why it matters
Why choose a custom theme
Matches the design exactly
Spacing, typography and layouts follow your design file instead of fighting a theme options panel.
Safe for editors
Content is edited through defined blocks or fields, so the team can change text and images without breaking the design.
No theme lock-in
You own the code outright, with no licence renewals and no dependence on a theme vendor staying in business.
What you get
What every custom theme includes
Every project is built on WordPress, so you own your website and can update it yourself. Need something that isn't listed? Just ask.
Discuss Your Project- Design to code from Figma or XD
- Custom Gutenberg blocks or ACF
- Responsive, mobile-first layouts
- Performance-focused build
- Accessible markup basics
- SEO-ready structure & schema
- Staging site for review
- Handover notes & training
Custom theme vs premium theme vs page builder
A premium theme is the quickest start and suits a tight budget, but it ships with features for thousands of sites, so you load code you never use and your design is limited to its options. A page builder such as Elementor gives visual editing freedom, which is useful, but it adds weight and lets editors break layouts. I also build Elementor sites when visual editing matters most.
A custom theme costs more at the start, but it carries only what your site needs, matches the design exactly and gives editors safe, defined building blocks. It is the better long-term choice when speed, brand consistency or a growing content team matter. If your needs are simple, I will tell you a premium theme is enough.
What is included in custom WordPress development
The theme itself: templates for each page type, headers, footers and navigation, and archive and single templates for posts and custom post types. Content editing: custom Gutenberg blocks or ACF fields built around your design, with block patterns for common sections. Front-end quality: responsive layouts, accessible markup, lazy-loaded images, minimal JavaScript and no render-blocking extras.
Custom development often goes beyond the theme: custom post types for services, team members or locations, integrations with a CRM or booking tool, and WooCommerce templates. For a full site build including content and setup, see WordPress website development.
Block themes and Full Site Editing
WordPress now supports block themes, where templates, headers and footers are built from blocks and edited in the Site Editor. They suit teams who want to adjust layouts themselves. Classic themes with custom blocks or ACF suit sites where the layout should stay fixed and only content changes. I build both, and recommend one after seeing who will edit the site and how often.
Pricing and timelines
Each theme is quoted after reviewing the design, because the price depends on the number of distinct templates, custom blocks and integrations, and how much content needs moving. As a rough guide, a small business theme with a handful of templates takes a few weeks, and larger sites with many custom post types and integrations take longer. The written quote states the exact scope, price and timeline before work starts.
Examples and starting points
Live examples of WordPress sites built by Samverse are in the case studies, including Vansh Group and Third Eye Social. If your design is already in Figma, the Figma to WordPress page explains how a design file is turned into a working site.
Who it is for, and who it is not for
A custom theme suits businesses with a finished design or a clear brand, sites that have become slow or hard to manage on a premium theme, and agencies that need designs coded faithfully. It is not the best fit for a very small budget, a site needed within days, or teams that want to redesign layouts themselves every week; a well-chosen premium theme or a page builder serves those better.
Related work
Websites I've built
Live projects. Click a card for the case study, or see the full portfolio.
How it works
The theme development process
Design review
I go through the design or brief, list the templates and blocks needed, and flag anything that would be hard to edit or slow to load.
Scope and quote
You get a written list of templates, blocks and features with a fixed price and timeline.
Build on staging
The theme is built in version control and deployed to a staging site, page type by page type, for you to review on desktop and phone.
Content, testing and launch
Content goes in, forms and integrations are tested, speed is checked, then the site goes live with handover notes.
FAQ
Common questions
How much does a custom WordPress theme cost?
It depends on the number of templates, custom blocks, integrations and content to move. You get a fixed written quote after I review the design or brief, so the price is known before work starts.
Will I be able to edit the site myself?
Yes. Content is edited through custom blocks or ACF fields in the WordPress editor. You can change text, images, posts and pages, and the layout stays consistent with the design.
Do you build block themes or classic themes?
Both. Block themes suit teams that want to change layouts in the Site Editor. Classic themes with custom blocks or ACF suit sites where layouts should stay fixed. The choice is made with you after looking at who will edit the site.
Can you convert my existing site to a custom theme?
Yes. I build the new theme on a staging copy of your site, keep your content and URLs, and switch over once you have approved it, with redirects for any URLs that change.
Do I own the theme code?
Yes. You own all the code written for your project, with no licence fees. It can be handed to another developer later, along with the handover notes.
Can you build from my designer's Figma file?
Yes. That is one of the most common starting points. I review the file first and flag anything that will be hard to edit or slow to load before building.
Contact
Let's build your next website
Available for freelance projects, agency white-label work and long-term maintenance. Feel free to pass this along to your team or company.