Case study · Electronics Manufacturing (OEM)

Vansh Group: Electronics Manufacturer Website Design on WordPress

A professional B2B website for an electronics OEM with decades of experience, presenting its product development services, infrastructure and brand partnerships.

Homepage of the Vansh Group website

About the client

Vansh is an electronics original equipment manufacturer offering end-to-end product development and manufacturing from facilities in North India, serving well-known electrical and lighting brands.

What the website needed to do

  • Present a wide range of engineering and manufacturing services clearly
  • Prove capability to large B2B buyers
  • Make it easy for prospects to enquire about a specific service
  • Support credibility with a downloadable company profile

What I built

  • Services section covering PCB and circuit development, electrical appliance development, sheet metal, injection moulded parts and tool & die development
  • Infrastructure and About sections showcasing facilities and experience
  • Client and brand testimonial carousel
  • Contact form with a service-type dropdown so enquiries arrive pre-qualified
  • Company profile download and prominent phone and email calls to action
  • Insights blog for industry articles

The problem

An electronics OEM selling to large electrical and lighting brands needed a website that proved its in-house manufacturing capability and made it easy to enquire about a specific service.

How the site is organised

Most of the site's substance sits on one long homepage. The menu offers Home, Services, About Us, Infrastructure, Products and Insights, and apart from Services each item jumps to a section of that page instead of opening a new one. A buyer can scroll from the rotating hero, which carries "Company Since 1996" on every slide, through manufacturing capabilities, services, company background, leadership, the product portfolio, client testimonials and recent articles, and finish at the enquiry form.

The five services sit near the top as cards: PCB and circuit development, electrical appliance development, sheet metal product development, injection moulded part development, and tool and die development. Each card has one line on what the service covers, such as design, prototyping and assembly for smart devices on the PCB card, or custom moulds, dies and rapid prototyping on the tool and die card. A procurement team can see the whole range on one screen before deciding which conversation to start.

Proving capability to large B2B buyers

Large buyers want to know whether a supplier makes things itself or subcontracts them, so the first section after the hero is headed "Comprehensive In-House Manufacturing Capabilities" and names a tool room, power press machines, an SMT room and injection moulding machines. The About section adds more than 25 years of experience, three manufacturing units in Northern India and a headquarters in Kundli Industrial Area, Haryana, about five minutes from the Delhi border.

A "Why Choose Us" block links those facilities to what a buyer worries about, in three short points: in-house technology means no delays caused by vendor dependencies, owning the infrastructure removes third-party costs from the price, and the company works to regulatory requirements for global markets. A leadership section introduces the managing director, the directors responsible for finance, fixtures and finished goods, and the marketing head, so a buyer can see who runs the business.

The testimonial carousel gives the name, job title and company of each person quoted, and the companies are established electrical and lighting brands: Sturlite, Crompton, Polycab, Goldmedal and Signify. A grid of client logos follows, showing a buyer that the supplier already works with companies of a similar size.

Enquiries, downloads and insights

The contact section, headed "Contact With Us", asks for contact details, the service the enquiry is about and a message. The service dropdown offers product development, PCB development, part development and tool development, so every enquiry arrives already tagged with the kind of work the buyer needs and can be passed to the right person without a round of clarifying emails.

B2B buyers often need something to share internally before they get in touch. A "Click here to download our company profile" block offers the 2025 company profile as a PDF, and the product portfolio section links to two catalogues, one for LED fixtures and one for complete LED lights made as an OEM. The phone number, email address and Kundli address appear together in a contact block beside the form and again at the foot of the page, and the email address opens a new message when clicked.

The Insights section shows recent articles on the homepage, on subjects such as India's growth as an electronics exporter, how companies are diversifying supply chains in response to trade tariffs, and what to check on a factory visit before signing with an OEM. These are the questions a sourcing manager asks early in a search, and the articles end by inviting readers to arrange a consultation and a tour of the facility.

What other manufacturers can take from this

Name your machines and facilities instead of describing them in general terms: a tool room, an SMT room and moulding machines tell a buyer more than "state-of-the-art infrastructure". Say how many units you run and where they are, show testimonials with the person's name, title and company, and introduce the people who run the business.

Add a service dropdown to your enquiry form so requests arrive sorted, and offer your company profile and catalogues as downloads, because the person who finds your website is often not the person who approves a new supplier. Keep the full list of services on the homepage so nobody has to hunt for it. This site does that with WordPress, Elementor and the Arkito theme.

The result

The live site sets out five product development services, names the facilities behind them, quotes people from established brands, sorts enquiries with a service dropdown and offers the 2025 company profile as a download.

Want something similar?

If you want a Electronics Manufacturing website like this on WordPress, see the websites for manufacturers page linked below, or send a short brief through the contact form at the bottom of this page. You get a free review of your current site and a fixed quote before any work starts.

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