Website for Wholesalers and Distributors: Win More Dealers and Bulk Orders
How wholesalers, stockists and distributors can use a website to win retailers and bulk buyers: product range, brands, dealer registration, price lists, bulk enquiries and B2B ordering.
On this page
- Show product range, brands (only genuine claims), service areas and terms.
- Add dealer registration, PDF catalogues and login-protected trade price lists.
- Use WooCommerce for B2B reordering with dealer pricing, MOQs and GST invoices.
Retailers, contractors and businesses increasingly search online for suppliers before they pick up the phone. A clear website helps wholesalers and distributors get found by new dealers, answer routine questions and even take repeat orders online.
What B2B buyers want to know
- What products and brands do you supply?
- Which areas do you serve and deliver to?
- Minimum order quantities and terms
- How to become a dealer or open an account
- How quickly you deliver
Essential pages
- Product categories: organised the way buyers think, with product specs and pack sizes
- Brands: brands you distribute. Only claim "authorised distributor" if you are one, and use brand logos only with permission
- Service areas: cities, districts and states you cover
- About: years in business, warehouse, fleet and team
- Become a dealer: benefits, requirements and a registration form
- Contact: phone, WhatsApp, address and a bulk enquiry form
Price lists and catalogues
- Downloadable PDF catalogues, kept up to date
- Trade price lists behind a login for approved dealers, so public visitors don't see dealer rates
Bulk enquiry forms
Ask for product, quantity, location and business name. Keep it short, and offer WhatsApp as an alternative. Many B2B buyers prefer sending a photo or list on WhatsApp.
Online B2B ordering
For repeat customers, WooCommerce can work as a B2B ordering portal:
- Customer-specific or role-based pricing for dealers
- Minimum order quantities and pack sizes
- Quick order forms for reordering
- Credit terms or payment on invoice for approved accounts
- GST invoices; see WooCommerce GST setup
For the technical setup of dealer roles, price tiers and hidden trade prices, see WooCommerce wholesale and dealer pricing.
Get found
- Pages targeting searches like "{product} wholesaler in {city}" or "{brand} distributor in {state}"
- A Google Business Profile for your warehouse or office
- Listings on B2B marketplaces and directories, linking back to your site
Many of the same principles apply to manufacturers; see the B2B manufacturer website guide and product catalogue guide.
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