Website for Photographers: Show Your Work and Get More Bookings

On this page

1. What clients look for
2. Essential pages
3. Curate, don't dump
4. Speed with large images
5. Client galleries
6. Protecting your images
7. Get found locally
8. Make enquiring easy

Instagram is great for being discovered, but a website is where serious clients check your full work, packages and availability before booking. For photographers, the website itself is the portfolio, so it needs to look great and load fast.

What clients look for

• Your style: does it match what they want?
• Complete stories, not just highlights, especially for weddings
• Packages and rough pricing
• Availability for their date and location
• Reviews from past clients

Essential pages

• Portfolio by type: weddings, pre-wedding, maternity, products, corporate events
• Stories: full galleries or blog posts for individual weddings and shoots, with the couple's or client's permission
• Packages: what's included, hours, deliverables and starting prices
• About: you, your team and your approach
• Reviews
• Enquiry: a form with event date, location and type

Curate, don't dump

Show your best 20–40 images per category rather than hundreds. Visitors judge you by your weakest image; see portfolio websites for creatives.

Speed with large images

• Resize images to display size and compress them
• Use modern formats like WebP
• Lazy-load galleries so below-the-fold images load later
• Avoid heavy slider plugins

See image optimisation for WordPress.

Client galleries

Password-protected galleries for delivering and proofing photos make you look professional. You can use dedicated gallery services or WordPress plugins.

Protecting your images

Right-click blocking annoys visitors and doesn't stop determined copying. Subtle watermarks, sensible image sizes and copyright notices are more practical.

Get found locally

• Pages targeting searches like "wedding photographer in {city}"
• Descriptive file names and alt text on images
• A Google Business Profile with your best work
• Reviews from clients; see getting more Google reviews
• Partnerships with venues and planners who can link to you; see websites for wedding planners

Make enquiring easy

WhatsApp and a short enquiry form on every page, with a quick reply. Couples often contact several photographers at once, so response speed matters.