Websites for Domestic Help, Nanny and Caretaker Placement Agencies

On this page

1. Two audiences: families and workers
2. Service pages families look for
3. Explaining verification without overclaiming
4. Replacement policy wording that avoids disputes
5. Fees: what families pay, and what workers pay
6. Respecting workers' dignity and privacy
7. Enquiries, WhatsApp and local search

Families looking for a cook, a nanny, a live-in helper or a caretaker for an elderly parent are about to let a stranger into their home, so they check an agency's website and reviews carefully before calling. This guide is for agencies that place domestic workers with households. If you provide nursing or medical care with your own staff, see websites for elder care and home nursing instead.

Two audiences: families and workers

• Families want to know what help you provide, how you check people, what it costs, how soon someone can start and what happens if it doesn't work out.
• Workers want to know whether you have jobs in their area, what the work and pay involve, and whether you are genuine. Give them a simple "Looking for work?" page with call and WhatsApp buttons, in Hindi or the local language as well as English.

Fake agencies sometimes take money from both groups. A short page listing your real phone numbers, office address and how you accept payments helps people check they are dealing with you.

Service pages families look for

Give each service its own page rather than one long list. Typical services include:

• Full-time and live-in helpers for housework
• Part-time help for cleaning, dishes and laundry
• Cooks, with the cuisines and food preferences they can handle (vegetarian, Jain, non-vegetarian)
• Nannies and babysitters
• Japa maids and newborn care helpers
• Elderly caretakers and patient attendants

On each page, explain the duties usually included and excluded, typical hours and weekly offs, what a live-in arrangement expects from the family (a room, meals), how long placement usually takes, and common questions. For caretakers and attendants, make clear the role is non-medical unless the person is a qualified nurse.

Explaining verification without overclaiming

Safety is the family's biggest worry, so it's tempting to write "100% verified, trusted staff". No agency can guarantee how a person will behave, and if something goes wrong, those words do far more damage than an honest description. Explain exactly what you check instead:

• Which identity documents you see, and how you store the copies
• How you confirm the current and permanent address
• Reference calls to previous employers, made by your team
• Police verification: whether you apply for it, whether it is completed before placement, or whether the family completes it with their local police. Many city police forces run a domestic help verification process, often in the employer's name, so check how it works where you operate.
• Interviews, skill trials and any training you provide, and what it covers

Avoid	Say instead
"100% safe and verified staff"	"We check ID and call previous employers before suggesting anyone"
"Police verified" (when only applied for)	"Police verification applied for; we share the status with you"
"Fully trained nannies"	"Nannies with childcare experience; any training is listed on their profile"
"Replacement guaranteed in 24 hours"	"We aim to suggest a replacement within [your usual time]"

Suggesting sensible precautions, such as a trial period and keeping valuables secure, shows you take safety seriously.

Replacement policy wording that avoids disputes

Many disputes are about replacements. Put your policy on its own page, link to it from every service page, and keep it consistent with your written agreement. Cover:

• How long the replacement period lasts, and how many replacements are included
• Which situations it covers, such as a helper leaving or the family not being satisfied during the trial
• Which it doesn't, such as the family changing the job from part-time to live-in
• How quickly you usually suggest someone, stated as an aim rather than a promise
• Whether any part of the fee is refundable, and how
• How salary for days already worked is settled

Specific wording works best, for example: "If your helper leaves within [your period] of starting, we will suggest up to [number] replacements at no extra fee. We usually suggest someone within [your usual time], depending on availability." Have a lawyer review your terms before publishing.

Fees: what families pay, and what workers pay

Explain the fee structure even if you don't publish exact amounts:

• Whether you charge a one-time placement fee, a monthly service fee, or both
• That the worker's salary is separate, and whether it is paid to them directly or through you
• What affects the fee: live-in or part-time, hours, household size, specialised work like newborn care, and the city
• Whether GST applies, if you are registered
• How families can pay (UPI, bank transfer) and that they will receive a receipt

Be equally clear about workers. A widely accepted principle of ethical recruitment is that workers shouldn't pay to get a job, and some states have rules on registering and running placement agencies, so check the current requirements where you operate. If you don't charge workers anything, say so prominently. For ways to present costs, see should you show prices on your website.

Respecting workers' dignity and privacy

• Show profiles with a first name, experience, skills, languages and availability. Use photos only with consent, and never publish surnames together with home villages or phone numbers.
• Never show Aadhaar cards or other ID documents on the website or in WhatsApp groups.
• Use respectful words: helper, cook, nanny, caretaker. Families may search for "maid", so the word can appear in page titles, but describe people with respect.
• Don't list or filter workers by religion, caste or region. Focus on skills, experience and languages.
• Store ID copies and verification forms securely, limit who can see them, and delete them when you no longer need them.

You collect personal data from both families and workers, so publish a clear privacy policy and follow India's data protection rules; see the DPDP Act and your website.

Enquiries, WhatsApp and local search

Families often need help urgently, so make contacting you quick:

• Call and WhatsApp buttons visible on every page of the mobile site
• A short enquiry form: service needed, live-in or part-time, hours, locality, household (adults, children, elders), preferred languages and start date
• A same-day reply during working hours, and your opening hours shown clearly

People search with phrases like "maid agency in Gurgaon", "nanny services in Bengaluru", "japa maid in Pune" or "cook for home near me". Use these words naturally in service page titles and headings, list the areas you serve, and keep your Google Business Profile complete with genuine reviews from families; see the Google Business Profile checklist. Keep pages light so they load quickly on mobile data.

Want a website that earns families' trust? See WordPress website development, or landing page design to promote one service, such as newborn care.