How to Prepare Photos for Your Business Website

On this page

1. What to photograph
2. Phone photography tips
3. Preparing files for the web
4. Consistency
5. Permissions
6. When to hire a photographer

Real photos of your business build far more trust than stock images, and preparing them properly keeps your website fast. Here's how to get photos ready for your site.

What to photograph

• You and your team (friendly, natural shots)
• Your premises: exterior, reception, workspace, facilities
• Your work: products, projects, before-and-after results
• Your process: people at work, equipment, behind the scenes
• Happy customers (with permission)

Tempted to use stock images instead? See stock photos vs real photos for where each one belongs.

Phone photography tips

• Use natural light; face windows, avoid harsh overhead light
• Clean the lens and hold the phone steady
• Keep backgrounds tidy
• Shoot landscape for banners and wide sections
• Take several shots and pick the best

Preparing files for the web

1. Resize: around 1600–2000 px wide for banners, 1200 px for content images
2. Compress: reduce file size without visible quality loss
3. Use modern formats: WebP where possible
4. Name files descriptively: "clinic-reception-pune.webp", not "IMG_2045.jpg"
5. Write alt text describing each image

See image optimization for WordPress.

Consistency

A consistent style (similar lighting, colour tone and framing) makes your site look professional. Light editing for brightness and straightening helps; avoid heavy filters.

Permissions

• Get consent from people in photos, especially customers and children
• Use only images you own or have licensed

When to hire a photographer

For premium brands, hospitality, real estate, food, interiors and product catalogues, professional photos are often worth the investment because visuals drive decisions.

Include your photos in your website brief so your developer can plan layouts around them.