Building an interior designer website, in detail
An interior design website is judged in the first few photos. This is how I plan and build sites for interior designers, architects and design-and-build studios. For a deeper planning read, see websites for interior designers and architects.
Must-have features
- Project pages, not one gallery. Each project gets its own page: space type, city, the brief in two or three lines, what you changed, and 10 to 30 photos in a logical order (entrance, living, kitchen, bedrooms).
- Portfolio filters. Residential, commercial, hospitality, or by room type, so a client looking for an office fit-out does not scroll through bedrooms.
- Fast images. WebP conversion, responsive sizes and lazy loading. Image weight is the main reason studio sites feel slow.
- A process page. Consultation, concept, 3D views, execution, handover. Clients want to know what happens and when they pay.
- A qualifying enquiry form. Property type, approximate area, city, timeline and an optional budget band.
Pages list
- Home: a few hero projects, services, process and a clear enquiry button.
- Portfolio, with filters, and a page for each project.
- Services: residential interiors, commercial, turnkey, consultation only.
- About the studio, with team and approach.
- Process and FAQs.
- Contact, with map, studio timings and appointment request.
Integrations
- WhatsApp with a pre-filled message that names the page the visitor came from.
- Google Maps embed and a link to your Google Business Profile.
- Appointment requests for a site visit or studio consultation, through a form or a booking calendar.
- Instagram link or feed for work in progress.
Content checklist
- Professional photos of 4 to 8 completed projects (more can be added later).
- For each project: location, space type, size if you want to share it, and a few lines on the brief.
- Your services list, process stages and studio photos.
- Logo, contact numbers and the studio address.
What is not included
Photography, 3D rendering and paid ads are separate. I can suggest what to shoot so the photos work on the site. Send me your current site or Instagram for a free review and a fixed quote.
