Building a jewellery website, in detail
Jewellery is a high-trust purchase, so the site has to answer questions about purity, weight and authenticity before a buyer will visit or pay. For more background, see websites for jewellers.
Must-have features
- Product detail fields. Metal, purity (for example 22K or 18K), gross and net weight, stone details and hallmark information, shown in the same place on every product.
- Close-up photography. Several angles and zoom. Consistent lighting matters more than an expensive camera.
- Pricing that fits your business. Rate-based pricing from weight and making charge, fixed prices for lighter pieces, or "price on request".
- Enquire on WhatsApp on each product, with the product name and code already in the message.
- Store visit and video-call booking for bridal and high-value pieces.
- Clear policies. Shipping, returns, exchange and buyback terms written in plain language from your own rules.
Pages list
- Home: collections, trust points, store visit button.
- Category pages: rings, earrings, necklaces, bangles, bridal sets, silver.
- Product pages with full details.
- About the store and certifications you hold.
- Store locations with maps and timings.
- Policies: shipping, returns, exchange.
Integrations
- Payment gateway for UPI, cards and netbanking (Razorpay, PayU or Cashfree).
- Shipping through a courier aggregator that offers insured shipping, if you sell online.
- WhatsApp product enquiries and order updates.
- Google Maps and Google Business Profile for each store.
- Product schema so products can appear with details in search results.
WooCommerce or Shopify?
WooCommerce suits jewellers who want rate-based pricing and custom product fields without monthly app costs. Shopify suits brands with fixed-price fashion jewellery who want a simpler dashboard. See WooCommerce development and Shopify development.
Content checklist
- Photos of each product, and a spreadsheet with code, category, metal, purity, weights and stones.
- Your pricing method and making charges, if prices will be shown.
- Store addresses, timings, phone and WhatsApp numbers.
- Your shipping, return and exchange rules.
Send me your current site, catalogue or Instagram for a free review and a fixed quote.