Websites for Preschools and Daycare Centres

On this page

1. Safety and care first
2. Curriculum and approach
3. Staff
4. Facilities
5. Admissions
6. Parent communication
7. Privacy
8. Local SEO

Choosing a preschool or daycare is an emotional decision for parents. Safety, care and a warm environment matter as much as curriculum. Your website should reassure parents before their first visit.

Safety and care first

• Security: CCTV, entry controls, pickup authorisation
• Hygiene and cleaning practices
• Teacher-to-child ratios
• Staff background checks and training (including first aid)
• Meals and nap routines for daycare

Curriculum and approach

Explain your learning approach, daily routine, activities and how you track development, in plain language parents understand.

Staff

Introduce the founder and teachers with qualifications and warm photos.

Facilities

Classrooms, play areas and outdoor spaces, shown in real photos (without identifiable children unless you have consent).

Admissions

• Age groups and programmes (playgroup, nursery, KG, daycare)
• Timings and fees or fee guidance
• Admission process and documents
• "Book a visit" form and WhatsApp

Parent communication

Updates on events, holidays and newsletters. Some centres share daily updates through apps; mention it if you do.

Privacy

Never publish children's photos or names without written parental consent.

Local SEO

• Target "preschool near me", "daycare in {area}" and "playschool {city}"
• Google Business Profile with photos and parent reviews

See also what parents look for in school websites.