Real Estate Project Microsites: What to Include to Generate Site Visits
How builders and developers can create project microsites that generate leads: RERA details, floor plans, price information, amenities, location, construction updates, lead forms and ad-ready speed.
On this page
- Cover configurations, RERA number, floor plans, prices, amenities and location.
- Use short forms, site visit booking, WhatsApp and instant callbacks.
- Keep pages fast for mobile ads, label renders and track leads by campaign.
For a new residential or commercial project, a dedicated microsite (or project landing page) is often the centre of the marketing campaign. Ads, brochures and channel partners all send buyers there. It needs to answer buyers' questions quickly and turn interest into site visits.
Microsite or section of the main site?
- Separate microsite: focused campaign landing page, can have its own domain
- Project section on the main site: builds the developer's brand and SEO over time
Many developers do both: a project page on the main site plus focused ad landing pages.
Essential content
- Project overview: location, type, configurations (2/3 BHK), sizes and possession timeline
- RERA details: the project's RERA registration number and the relevant RERA website
- Floor plans: clear, zoomable plans for each configuration
- Price information: starting prices or a price list request
- Amenities with images
- Location and connectivity: map, nearby schools, hospitals, offices, metro and highways
- Gallery: renders, sample flat photos and site photos
- Construction updates with dates, for under-construction projects
- Developer credentials: completed projects and years in business
- Brochure download
Compliance
Under RERA, advertisements for registered projects generally need to show the registration number. Label artist's impressions as such, and avoid claims you can't support. Check your state RERA's current rules.
Lead capture
- Short forms: name, phone, configuration of interest
- "Book a site visit" with date preferences
- Click-to-call and WhatsApp
- Instant response: a callback within minutes greatly improves conversion
- Leads flowing straight into your CRM
Speed and ads
Most traffic comes from mobile ads. Heavy renders and videos can make pages slow, wasting ad spend. Optimise images, lazy-load galleries and test on mobile networks; see landing page mistakes with Google Ads.
Track campaigns
Track form submissions, calls and WhatsApp clicks by campaign; see GA4 events.
For the full developer website, see real estate website must-have features.
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