One-Page vs Multi-Page Website: Which Does Your Business Need?

On this page

1. One-page websites
2. Multi-page websites
3. Which should you choose?
4. Start small, grow later
5. For ads

A one-page website puts everything on a single scrolling page. A multi-page website has separate pages for services, about, contact and more. Both have their place.

One-page websites

Pros:

• Lower cost and faster to build
• Simple, focused story, good for mobile scrolling
• Great for a single product, event, campaign or new business

Cons:

• Hard to rank for many different searches (one page can target only so much)
• Limited room for detail on each service
• Can become long and heavy as content grows

Multi-page websites

Pros:

• A page per service lets you rank for each service and location
• Room for detail, case studies, FAQs and a blog
• Scales as your business grows

Cons:

• Higher cost and more content to prepare
• Needs good navigation and structure

Which should you choose?

• One-page: a single service or product, a launch, an event, a personal profile, or a very small budget
• Multi-page: several services, SEO goals, industries or locations to target, or plans to publish content

Start small, grow later

Many businesses start with a strong one-page site and add service pages and a blog as they grow. Build on a platform like WordPress so expanding is easy. Plan URLs so the homepage content can later link out to dedicated pages.

For ads

Campaigns often perform best on dedicated landing pages regardless of your main site's structure; see landing page vs website.

Estimate costs with the website cost calculator, or see WordPress website development.