How to Move From Blogger to WordPress Without Losing Traffic

On this page

1. Why bloggers move to WordPress
2. Step-by-step migration
3. Protect your rankings
4. After the move

Blogger is a simple, free way to start a blog, but many bloggers eventually want more control over design, SEO, monetisation and features. Moving to WordPress gives you that, as long as the migration protects your existing traffic.

Why bloggers move to WordPress

• Full control over design and functionality
• Better SEO control: URLs, schema, speed and site structure
• More monetisation options: ads, affiliate links, products, memberships
• Thousands of plugins and themes

Step-by-step migration

1. Back up Blogger: export your blog content from Blogger settings.
2. Set up WordPress on good hosting, ideally on a staging site first.
3. Import posts and comments using a Blogger importer tool.
4. Move images: import images hosted on Blogger into your WordPress media library so they don't depend on Blogger.
5. Recreate pages and menus, and choose a lightweight theme.
6. Match URLs where possible, or plan redirects from old Blogger URLs to new WordPress URLs.
7. Custom domain: if your blog used a custom domain, point it to your new hosting. If it was on blogspot.com, set up redirection from the old blog to the new site.
8. Submit your new sitemap in Google Search Console and monitor for errors.

Protect your rankings

Redirects are the key. Every old post URL should lead to its new equivalent. Keep titles and content of well-performing posts, and check Search Console for 404s after launch. See redesigning without losing rankings.

After the move

• Check posts for formatting issues and broken embeds
• Set up SEO basics, caching and backups
• Update links on your social profiles

Coming from Wix instead? See moving from Wix to WordPress. For a hands-off move, see WordPress migration.