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Websites for Printing and Packaging Companies: Getting More B2B Orders

How printing and packaging companies can win more B2B orders online: product and capability pages, samples, specifications, MOQs, quote calculators, file upload and SEO.

Websites for Printing and Packaging Companies: Getting More B2B Orders
On this page
  1. Organise by product
  2. Show your capability
  3. Make quoting easy
  4. SEO for printing and packaging
Key takeaways
  • Create a page per product type with samples, specs, MOQs and lead times.
  • Show machinery, quality and compliance, and offer file upload and sample requests.
  • Target specific product searches with unique, detailed pages.

Brands, startups and agencies searching for printing or packaging partners want to know quickly: can you make what I need, at my quantity, to my quality standard, and how fast? A clear website answers these and turns searches into quote requests.

Organise by product

Create a page for each product type, such as mono cartons, rigid boxes, corrugated boxes, labels, pouches, brochures and visiting cards. Each should include:

  • Photos of real samples you've produced
  • Materials, sizes, finishes (matte, gloss, foil, embossing) and printing options
  • Minimum order quantities and typical lead times
  • Industries and uses (food, cosmetics, pharma, e-commerce)
  • A "Request a quote" button

Show your capability

  • Machinery, capacity and in-house processes
  • Quality checks, certifications and food-grade or pharma compliance where applicable
  • Brands you've worked with, with permission
  • Sustainability options such as recycled materials and eco-friendly inks

Make quoting easy

  • Quote forms asking for product, size, quantity, material, finish and delivery location
  • File upload for artwork and dielines
  • A sample request option
  • WhatsApp for quick questions

For standard products, simple online ordering with fixed price tiers can work; see WooCommerce development.

If you make shop boards, LED letters and other signage rather than printed products and packaging, see websites for signage and LED board companies.

SEO for printing and packaging

  • Target specific product searches: "custom rigid boxes manufacturer", "printed pouches for food"
  • Unique product pages with specifications and real photos
  • Guides on choosing materials, finishes and packaging for different products

The approach mirrors other B2B sites; see building a product catalogue website and manufacturer websites.

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