Websites for Hospitals and Multi-Speciality Centres

On this page

1. Emergency information first
2. Departments and specialities
3. Doctor profiles
4. Appointments
5. Practical patient information
6. Trust and compliance
7. Performance and accessibility
8. SEO

A hospital website serves patients in very different situations, from emergencies to planned surgeries, alongside families, referring doctors and job applicants. Clarity and speed matter more than anything.

Emergency information first

Emergency phone number, ambulance contact and directions should be visible on every page, especially on mobile. Nobody should have to search for them.

Departments and specialities

A page for each department (cardiology, orthopaedics, obstetrics and so on) covering conditions treated, procedures, facilities, the doctors in that department, and how to book.

Doctor profiles

• Photo, qualifications, registration and experience
• Specialities and procedures
• OPD days and timings
• "Book appointment" with that doctor

Real example: the Dr. Nitish Gupta case study shows a specialist's site with a detailed doctor profile, services and diagnostics explained in plain language, and appointment booking.

Appointments

Online booking or an appointment request form by department and doctor, plus phone and WhatsApp options. If you use hospital management software, integrate or link to it rather than duplicating systems.

Practical patient information

• Insurance and TPA partners, cashless process
• Health check-up packages
• Admission, visiting hours and discharge process
• Facilities: ICU, diagnostics, pharmacy, parking

Trust and compliance

• Accreditations you hold
• Accurate medical information reviewed by clinicians
• No exaggerated claims; follow applicable professional and advertising guidelines
• Privacy for any patient data collected; see privacy basics

Sensitive specialities need extra care; see websites for fertility clinics.

Performance and accessibility

Many visitors are older or anxious. Large readable text, simple navigation and fast pages matter; see designing for older visitors.

Supplying hospitals? See websites for medical equipment suppliers. Offering home care after discharge? See websites for elder care and home nursing.

SEO

• Department and procedure pages targeting "{procedure} hospital in {city}"
• Doctor pages that rank for doctors' names
• A Google Business Profile with accurate hours and emergency information

For smaller practices, see the clinic website checklist and websites for doctors and clinics.