Websites for Authors, YouTubers and Content Creators

On this page

1. What to include
2. For authors
3. For YouTubers and podcasters
4. Sell directly
5. SEO beyond social

Social platforms change algorithms, restrict reach and can suspend accounts. A website you own is the one place where your audience, brand partners and opportunities can always find you.

What to include

• About: who you are, what you create and for whom
• Your work: books, videos, podcast episodes or projects, organised and searchable
• Newsletter sign-up: your most valuable asset, because you own the list. See lead magnets and newsletters.
• Media kit: audience numbers you can support, demographics, past collaborations, rates or enquiry form
• Contact: separate routes for fans, press and brands

For authors

• A page per book with cover, description, excerpt, reviews and buy links
• Events, readings and media appearances
• A blog or updates on upcoming work

Running a publishing house or independent press rather than promoting your own books? See websites for book publishers.

For YouTubers and podcasters

• Episode or video pages with summaries and show notes (great for SEO)
• Guest application forms
• Sponsor information

Sell directly

Courses, e-books, merchandise, consultations or memberships can be sold from your own site, without platform fees taking a big share; see WooCommerce development.

SEO beyond social

• Written summaries and transcripts make your videos and podcasts discoverable on Google
• Consistent name and bio across platforms, linking back to your site
• Person schema and a clear About page; see writing an About page

A personal brand site works for professionals too; see personal brand websites.